7 most important skills to generate income as a Writer
As a freelancer, your income is directly
linked to the work you take on and how much you charge for your services. So,
finding new ways to generate an income as a writer is a must. Fortunately,
there are numerous opportunities to monetize your skills as a writer that don’t
involve selling your soul or taking up another side job. You may not be able to
see it right now, but these small steps will lead to bigger things in the
future. The key is to keep building on what you've already established while
continuing to grow as a creative professional. A successful freelancer has many
streams of revenue; let these ideas serve as inspiration so you can begin
building your own stable of clients and steady cash flow from the get go.
Build Relationships
It’s cliché, but you can’t expect to
receive if you don’t give. Freelancing is a business, and as such, it’s
important to understand that relationships are key. You’ll want to nurture
these relationships for years to come. This can mean getting coffee with an
editor to learn more about the publication and their needs, attending relevant
conferences and events, or simply sending an email every so often to keep in
touch. Make sure to keep track of all of your relationships – both old and new
– as you never know when you might need them down the road. You may be able to
use these relationships to broaden your own network and receive introductions
to new potential clients.
Write Services Into Your Proposal
If you’re pitching a new client, add a line
to your proposal saying something like, “I’ll create two pieces of content a
month for you on this topic,” or “I’ll let you pick the stories I write each
week.” This shows your potential client that you are capable of delivering
value on a continual basis while also giving them a service they will benefit
from, thus increasing the likelihood that they’ll hire you. You can also write
services into your contract after you’ve received the job. For example, if
you’ll be creating an eBook for a client, you can ask if they have a platform
where it can be offered for download or recommend that they publish it on their
own website.
Write Content For Brands
There are countless brands out there
looking to publish content on their website. While it won’t always be about
your niche, if you have a skill set, you can write about almost anything. A few
places to start your search include Content Marketing Institute, Contently, and
Mediavine. Being able to write for multiple brands will not only give you an
additional source of income, but also provide you with valuable experience and
insight into how different industries operate. It’s also a great way to get
your name out there and establish yourself as an industry leader.
Write An eBook or eCourse
If you have a skill or expertise in a
particular field, creating an eBook or eCourse where you teach others what you
know can be a great way to monetize your knowledge. You can use your eBook as a
lead magnet for attracting subscribers to your email list or offer it as a free
download in exchange for an email address. Alternatively, you can use a tool
like Gumroad or Shopify to sell your eBook. Alternatively, you can create an
eCourse and sell it directly through your website. This gives you more control
over the process and puts you in the driver’s seat when it comes to the
marketing strategy behind the course. An important thing to keep in mind is
that it will likely take several months to create your course or eBook, so you
don’t want to wait until you have it published to start marketing it. Start creating
value and marketing your product as soon as you start creating it.
Take On Guest Blogging gigs
Guest blogging, especially for large
publications, can lead to a nice chunk of change. However, there are a few
things to keep in mind. First, not all publications pay, but those that do pay
well. Look for publications that have a sponsored content section on their
website. Often, these publications will hire writers to create content for
their site and pay them a flat rate. Another way to go about guest blogging is
to partner with someone who has a large following. You can also approach
publications that are exploring a new topic and see if they’re willing to team
up with you.
Earned Media Opportunities
Reach out to editors, writers, and
reporters at your local newspapers or major publications and offer to write a
short piece for free or at a reduced rate. This can be a great way to get your
foot in the door and establish yourself as an expert in your field. You can
also use your name as a guest post author to build your author profile on
platforms like LinkedIn, Medium, and other publications. You can also offer to
work as a freelancer with PR firms. This can lead to additional work and put
you in a position to network with people in the industry. PR firms will often
have people on retainer, but they may be willing to hire you whenever they have
a special project.
Become an Expert Through Speaking
If you’re interested in speaking, it’s
important to focus on where you can find these opportunities. One of the best
places to start is with organizations like the American Marketing Association
and the Society of Human Resource Management. You can also join industry
organizations, like The Content Marketing Alliance, Marketing Automation
Society, and Entrepreneurs’ Organization. As you begin attending events and
speaking at organizations, you can begin to build a name for yourself in your
industry and earn the title of expert. You can also use your speaking
engagements to secure larger deals. If you are building a long-term career,
then it is important to start making connections at these events. Find the
people who are in your field, and start building relationships. You never know
who might lead to something great down the road.
Conclusion
As a freelancer, your income is directly
linked to the work you take on and how much you charge for your services. So,
finding new ways to generate an income as a writer is a must. Fortunately,
there are numerous opportunities to monetize your skills as a writer that don’t
involve selling your soul or taking up another side job. You may not be able to
see it right now, but these small steps will lead to bigger things in the
future. The key is to keep building on what you've already established while
continuing to grow as a creative professional. A successful freelancer has many
streams of revenue; let these ideas serve as inspiration so you can begin
building your own stable of clients and steady cash flow from the get go.